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Determining Exhibitor ROI At B-to-B Tradeshow Events

Glenn Hanson, CEO, BPA Worldwide is one of the exhibition & event industry leaders in the professionalism of our industry. His leadership, advice and expertise on visitor attendance, exhibitor retention and event auditing is world renowned. This is the latest whitepaper on BPA’s research study on Determining Exhibitor ROI At B-to-B Tradeshow Events.

Add a Mobile Web site for your event to double the traffic.

Mobile Web usage is more prevalent than we realize. Anyone receiving emails to their mobile phones are connected to the internet via that device. When we send e-marketing messages, we should ensure they contain a reference to the mobile site and ask people to try it out.
According to this article from Steve Smith that simple reference “doubled their page visits for that day”. Let’s get smarter and make better use of the device that is in everyone’s hands.

“The myth of mobile is that people only use the device for short grabs of content. In fact, they are just as likely to use the mobile screen as a window into content they crave.”

How Staying Positive Is Good for Business

This is a brilliant commentary from Geoff Ramsey on “How Staying Positive Is Good for Business”. Geoff is the CEO & Co-Founder of eMarketer. Read his 5 practical steps of things to do to achieve a balance of dealing with challenges while focusing on the future, for the sanity of you and your business!

Seven Strategies for Surviving the Downturn

The first major report or whitepaper Geoffrey Ramsey, CEO and Co-Founder eMarketer, has written in eight years, is an excellent document for all of us trying to get the most out of cost effective e-marketing tools to enhance our events. The good news is that there are things marketers can do, steps they can take … Continue reading

When the going gets tough….

With the world growth projected to slow to just over 2 percent in 2009…now is the time for the tough to get going…

Web Technology Expert Markpesce on the alcove

Web Technology Expert Markpesce on the alcove Fascinating conversation with technology expert, consultant, teacher and author Mark Pesce. Pesce recently spoke at the Personal Democracy Forum in New York, and in this discussion he provides his thoughts and opinions on where we are with web and mobile technology, and most importantly, on its critical social … Continue reading

EVENT REGISTRATION VIA MOBILE PHONE SET TO BOOM

Research by internet analysts eMarketer estimates that there are currently 500 million mobile internet users worldwide, while travel industry market researchers PhoCusWright predicts that mobile penetration will reach 50% this year, a figure fuelled by markets including China, India and Korea where consumers have greater access to mobiles than desktop computers.   The implication for … Continue reading

Hello world!

Welcome to my very first Exhibitions & Events blog… For those of you who don’t know me…I am the Founder and CEO of The Info Salons Group, the leading database and registration company throughout Australia, Asia and the Middle East. The Group has offices in Shanghai, Beijing, Hong Kong and Dubai and is involved in … Continue reading

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