Seven Strategies for Surviving the Downturn
The first major report or whitepaper Geoffrey Ramsey, CEO and Co-Founder eMarketer, has written in eight years, is an excellent document for all of us trying to get the most out of cost effective e-marketing tools to enhance our events.
The good news is that there are things marketers can do, steps they can take — even in this inhospitable market — that can help them survive, and possibly even thrive, as they weather the storm. This whitepaper highlights some of the most compelling of those strategies and tactics, many of which involve the Internet.
Download the report here:
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